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Addresses the particulars of latest product or service and service progress and fostering innovation and technologies to raise performance.
Subject areas contain making and screening initial Suggestions; examining consumer requires and interests; forecasting benefits; launching, and improving upon goods and packages; bringing innovation to professional reality. [ 4 cr. ]
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The strategies and resources of industry and economic study are offered and also the part/interplay of private, local, national and Worldwide intuitions are mentioned as they relate to information gathering and strategy assessment and implementation. [ 4 cr. ]
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